Marketing Consulting
Custom strategic plans built around your industry and goals to grow the brand, deepen engagement, and lift ROI.
Marketing & Business Development Consultant
Aladdin Tanbakji
I help independent contractors, small businesses and enterprises across Europe and the Middle East build sharper brands, smarter strategies, and measurable growth.
- 10+
- years experience
- 4
- countries
- 13+
- brands
Sweden · Germany · KSA · Syria
About me
Marketing that is creative, and data driven.
I am an independent marketing consultant with a strong track record helping small businesses and established companies build a powerful online presence. Over more than seven years I have delivered tailored strategies that grow organic reach, increase engagement, and build distinctive brand identities.
My approach blends creative direction with data analysis to deliver real results for clients across real estate, healthcare, beauty, media, retail, and industrial equipment.
Languages: Arabic · English · Swedish
What I do
Services
Business Development
Go-to-market roadmaps, partnership sourcing and revenue playbooks that turn early traction into repeatable growth.
Sales Enablement
Pipeline design, distributor onboarding and sales collateral that shorten cycles and win larger accounts.
Market Research
Surveys, buyer personas and competitor analysis to support decisions grounded in accurate, reliable data.
Digital Marketing
Content, social media, email and Google Ads campaigns that increase visibility, attract customers, and convert.
Brand & Design
Creative direction that reflects your identity — from logos and brochures to social posts and print.
Web Design & Build
Modern, responsive websites including domain, SEO, copy, and post launch support.
Team Training
Workshops and coaching to sharpen team communication, leadership, and marketing alignment.
Skills
A toolkit built for growth
- Social media marketing management
- Analytics, reporting and paid ads
- Marketing strategy and planning
- CRM systems and marketing automation
- Adobe Photoshop, video editing, Canva, Mailchimp
- Leadership and team management
- Website builders — Hostinger, Wix, and more
- Market research (SPSS, Excel, Google, Meta, Ahrefs)
Selected work
Client success stories
Springs World Factory
Saudi ArabiaManufacturing · Marketing Manager
Led the marketing function for a leading spring manufacturer — rebuilt the brand system, launched trade campaigns and set up a lead pipeline that connected the factory with new industrial buyers across the Gulf.
Edadcom Tools & Equipment
Saudi ArabiaIndustrial distribution · Marketing Specialist
Ran integrated marketing for the group's power-tool portfolio, working alongside global partners CAT and Wiha, and building the go-to-market story for HD — Edadcom's own power-tools brand.
CATWihaHD
Clas Ohlson AB
SwedenRetail · Sales & Merchandising
Four years on the floor of one of Scandinavia's most trusted retailers — visual merchandising, category performance and customer experience across a fast-moving hardware and lifestyle assortment.
Onflytt
SwedenMoving services
Full website build and launch at onflytt.se, backed by an organic and paid acquisition plan.
Cham Salon
SwedenBeauty & personal care
Brand identity refresh, social channel strategy, and a steady flow of bookings from local search.
OOO Media
GermanyMedia agency
Channel strategies for agency clients and a full review of the business plan.
Shaghafe Real Estate
GermanyReal estate
Brand assets, media guidelines, and campaigns positioning the studio in a competitive market.
Lumina-Dent
GermanyDental clinic
Logo, print collateral and a mobile-first website that helped fill the appointment book.
MIM Arabian Tools
Saudi ArabiaTools & equipment
Company profile, print-ready materials, a new website, and ongoing technical support.
RAEJ United
Saudi ArabiaTools & equipment
Brand identity, website and business cards for a growing industrial supplier.
Gymholic
GermanySportswear e-commerce
Website, promotional campaigns, and packaging that lifted online sales.
Education
Studies & certifications
Social Media Marketing
Meta
Presentations, Consulting & Storytelling
Emory University
Mini-MBA
International Business Institute
BSc Business Administration — Marketing
Lund University
Digital Marketing
Nordic Tech Institute
BSc Business Administration — Marketing
Higher Institute of Business Administration
Let's work together
Take your marketing to the next level.
Tell me about your business, your goals, and where you feel stuck. I will come back with a clear next step.